Hello CCSD Community

Here is our bi-weekly Conscious Capitalism content share. We hope you find it informative and inspirational.

In the news

Have you heard of Social Accounting? If not, no worries. You can learn about it here in this June ASU article.  According to ASU’s Elizabeth Castillo,  “social accounting is a holistic way for the firm to strategize and communicate how it creates value for its stakeholders and society.” Sounds like a powerful tool to us! Several countries and companies are starting to practice and see the benefits of Social Accounting as well (see the last paragraph in the linked article above).

Impact

Purpose is a hot topic these days. You’ve probably talked about (or wondered about) your org’s Purpose within the last few months. Higher Purpose is one of Conscious Capitalism’s four tenets. But what really is corporate Purpose? Or better yet, Dane Smith over at FSG challenges, what is a corporate purpose worth having? He shares that companies typically fall short in 4 main ways:

1. It lacks significance
2. It lacks authenticity
3. It isn’t profitable
4. It isn’t implemented seriously

Informative Read

Most people aren’t intentionally stupid. But we all have our stupid moments, whether we are conscious of it or not. Eric M. Baily may have the cure in his new book, The Cure for Stupidity: Using Brain Science to Explain Irrational Behavior at Work. It’s the #1 New Release on Amazon right now, so maybe people are channeling their smarts when deciding to read this.

In Practice

If you ever parked in a public parking lot, you’ve likely parked at one time or another in a LAZ parking lot. We are proud to have them as part of our CCSD community and to share that they are Conscious Capitalism, Inc.’s Featured Partner of the Month.

LAZ Parking is a parking management, transportation, and mobility company founded in 1981 by three childhood friends. Today, LAZ operates over one million spaces in thousands of locations and provides parking management services in several different industries.

You can read more about LAZ and how they practice Conscious Capitalism in their CCI business profile page. AND watch a video on their partnership with Ten By Three, a charity that reduces poverty in developing countries by using a unique Prosperity Wages model. You will for sure get the warm fuzzies.