Over his 30-year senior marketing and general management career, Steve has profitably built brands at companies ranging from start-up to Fortune 100. Steve is currently the co-founder and Principal with BottomLine Marketing, a business and brand consultancy that helps organizations drive profitable growth by focusing on the right target market segments with the right brand messaging strategy and marketing plans.
Prior to BottomLine Marketing, Steve served as Vice President, Marketing for Jenny Craig. Before Jenny Craig, he served as Chief Marketing Officer for Proflowers.com, with general management responsibilities for the consumer division of this highly successful internet company. Earlier in his career, he held a number of senior level marketing positions with Tropicana, Kraft, Cadbury and Pillsbury.
Steve is an Instructor at the UCSD Rady School of Management Executive Development Program where he runs a variety of Social Media workshops.
Steve earned his MBA with distinction from the Kellogg Graduate School of Management at Northwestern University and his B.S. in Economics from SUNY Albany.
Steve’s Favorite Quote: If it ain’t broke, break it!