Conscious Capitalism is a global movement co-founded by John Mackey, CEO of Whole Foods Market and Raj Sisodia, Ph.D., renowned author and business leader. With membership around the world made up of companies like Trader Joes, Costco, Panera and Southwest Airlines, Conscious Capitalism is a way of thinking about capitalism and business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world.
Conscious Capitalism builds on the foundations of Capitalism – voluntary exchange, entrepreneurship, competition, and free trade. While most recognize that these are essential to a healthy economy, Conscious Capitalism also includes the critical elements of trust, compassion, and collaboration.
The Conscious Capitalism movement challenges business leaders to re-think why their organizations exist and to acknowledge their companies’ roles in the interdependent global marketplace.
Four tenets form the foundation for the philosophy
While making money is essential for the vitality and sustainability of a business, it is not the only or even the most important reason a business exists. Conscious businesses focus on their purpose beyond profit.
We all need meaning and purpose in our lives. It is one of the things that separates us from other animals. Purpose activates us and motivates us. It moves us to get up in the morning, sustains us when times get tough and serves as a guiding star when we stray off course. Conscious Businesses provide us with this sense of meaning and purpose.
Unlike some businesses that believe they only exist to maximize return on investment for their shareholders, Conscious Businesses focus on their whole business ecosystem, creating and optimizing value for all of their stakeholders, understanding that strong and engaged stakeholders lead to a healthy, sustainable, resilient business.
They recognize that, without employees, customers, suppliers, funders, supportive communities and a life-sustaining ecosystem, there is no business. Conscious Business is a win-win-win proposition, which includes a healthy return to shareholders.
Culture is the embodied values, principles and practices underlying the social fabric of a business, which permeate its actions and connects the stakeholders to each other and to the company’s purpose, people and processes.
A Conscious Culture fosters love and care and builds trust between a company’s team members and its other stakeholders. Conscious Culture is an energizing and unifying force, that truly brings a Conscious Business to life.
Conscious Leaders focus on “we”, rather than “me.” They inspire, foster transformation and bring out the best in those around them.
They understand that their role is to serve the purpose of the organization, to support the people within the organization and to create value for the all of the organization’s stakeholders. They recognize the integral role of culture and purposefully cultivate a Conscious Culture of trust and care.
To learn more about the movement, go to http://www.consciouscapitalism.org/aboutus