Hello CCSD Community
Part of our mission is to engage and educate our community about Conscious Capitalism. To help foster this, we would like to connect with you more consistently. This is your first dose of a weekly email that we hope you find informative and inspirational. Cheers!
In the news
August 20th Forbes article: John Mackey: The conscious capitalist. About some of the recent highs and lows of Whole Foods and why John believes in sticking to his values and beliefs.
“ If the employees come first, then they’re happy…. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It’s not one of the enduring green mysteries of all time, it is just the way it works.” ~ Herb Kelleher, Southwest Airlines Founder
Firms of Endearment – Some would say this book paved the way for the current Conscious Capitalism movement. If you haven’t read it, read it. If you have read it, read it again. You will find or re-find a lot of clarity on what it means to be a conscious company and the the business case for being so.
Brands that are seen to improve our quality of life and wellbeing outperform the stock market 133%! ~ Meaningful Brands Index study
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